UTM link builder
Add UTM tags to a link, and in Google Analytics or other analytics you'll see which clicks from your bio, stories, ads or newsletters bring sales. With a QR code for print.
Free, no sign-up. Everything is calculated in your browser, no data is sent anywhere.
Link
Where the click comes from: instagram, tiktok, telegram…
Placement type: bio, stories, cpc (ads)…
A promo or launch: black_friday, new_collection
To tell creatives apart
For search ads
Your link
Enter the page URL and the tagged link will appear here.
How to use tags
Why use tags
Without tags, all clicks from Instagram merge into one row. With tags you can see what your bio sells and what stories or a blogger sell.
Write them consistently
Instagram and instagram are two different sources for analytics. The builder lowercases everything and replaces spaces with "_" for you.
Where to see results
In Google Analytics 4, open the "Traffic acquisition" report by source and medium. Other analytics services also read standard UTM tags.
Questions
FAQ
What are UTM tags?
They are parameters at the end of a link (utm_source, utm_medium, utm_campaign…) that analytics uses to tell where a visitor came from. They don't affect how the page works.
Which tag should I use in my Instagram bio?
For example, utm_source=instagram, utm_medium=bio. For stories use utm_medium=stories, and for ads use utm_medium=cpc with the campaign name in utm_campaign.
Where can I see clicks by tag?
In Google Analytics 4, open the "Traffic acquisition" report, with the "Session source / medium" and "Session campaign" dimensions. Other analytics systems also read standard UTM tags.
The link came out long. Is that okay?
Yes. For your bio you can shorten it with any link shortener, and the tags will be kept. In stories and ads the length doesn't matter.
Why a QR code?
For flyers, box stickers and business cards: with a separate tag (for example, utm_medium=qr) you'll see how many people came from printed materials.
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